Digital Marketing Interview Questions & Answers 2021

1. According to you what is Digital Marketing and why you want to make a career in it?

• While answering this question be honest to yourself and talk about the organization that you are willing to work for.
• Tell them about the things that have motivated you to make a career in Digital Marketing. For Instance, you are interested towards marketing & technology and digital marketing allows you to explore your interests.
• Also tell them about how some of your personal characteristics which you possess are the most required to excel in Digital Marketing field.

2. Categories in Digital Marketing?

Categories in Digital Marketing are,

• Search Engine Optimization (SEO).
• SEM/ Pay Per Click (PPC).
• Social Media Marketing (SMM).
• Content Marketing.
• Email Marketing.
• Influencer/ Affiliate Marketing.
• Viral Marketing.
• Mobile Marketing.

3. Various Digital Marketing tools which are efficient?

Below are the tools that would be known by someone who has pursued a course in Digital Marketing.

• Keyword Planner
• Google Search Console
• Google Analytics
• Moz
• Alexa Ranking
• Favicon Generator
• XML Sitemap Generator
• Digital Point Keyword Tracker
• Google Trends
• SEMrush
• Ahrefs
• Buzzsumo
• AdExpresso
• Buffer App
• MailChimp

4. What makes you feel that online marketing is better than offline marketing?

• This is a very frequently asked question to the fresher’s who are interested in making a career in digital marketing.
• Speak about the continuous technological changes & developments happening.
• Talk about how online marketing platforms have helped in covering a larger audience.
• Also mention that it is easy to cover the relevant target audience at a rational cost.

5. Are there any limitations to Digital Marketing and if yes then how are you planning to overcome that?

• Today online marketing is dominating however in the past offline marketing was also successful for a reason and it appealed to earlier generations. Hence, don’t be completely biased towards the online world.

6. Differences between Digital Marketing and Branding

• Digital Marketing communicates a desired message to the target audience which is very specific.
• Branding aims to attract a larger number of audiences by advertising the overall brand.

7. How can you improve our current business through Digital Marketing?

• Don’t be in rush to frame a plan or a strategy. Firstly analyse, the competitor, the business, identify the strengths and list down the opportunities. Write down the maximum input from the interviewer & even the pain areas. Take your time from the interviewer to frame a strategy around these segments.

8. What are the different types of Digital Marketing?

 Different types of Digital Marketing –

• Social Media Marketing
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO).
• SEM or Pay-per-click (PPC)
• Affiliate Marketing.

9. What is Keyword & Keyword Research?

Keyword can be defined as a word or phrase used to perform a search in a Search Engine.

Keyword research

Keyword research is the process of discovering the keywords used by the customers/any search engine user in the Search Engines to find any service or Product.

Keyword research tools

• Google AdWords Keyword Planner
• SEMrush
• io
• Bing Keyword Research

10. What are the skills needed for Digital Marketing?

Below listed are the must have Digital skills required by every Digital marketing Professionals,

• Creative & Analytical Abilities
• Conversion Rate Optimization (CRO)
• Excel Proficiency
• Design Skills
• Writing & Editing
• Project Management

11. What are the best ways to increase website traffic?

Below are the ways through which you can increase traffic to your website,

• Get Social – use social media channels.
• Paid search, social media advertising & display advertising
• Writing crisp and interesting headlines
• Content marketing
• SEO activities including content optimization
• Targeting long-tail keywords
• Start Guest Blogging.
• Invite Others to Guest Blog on Your Site.
• Seeking referral traffic
• Posting content on LinkedIn
• Implementing schema microdata.
• Email marketing

1. What is SEO?

SEO stands for “Search Engine Optimization.” In simple terms, it’s a combination of different search engine ranking factors which helps in improving your website to increase its visibility for relevant searches in the search engine ranking pages.

2. What is a Search Engine?

As per the Wikipedia, a Search engine is “A search engine is a software system that is designed to carry out web searches, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query”.

3. Difference between On-Page SEO and Off-Page SEO

On-page SEO is also known as “on-site” SEO. It’s the act of optimizing different parts of your website which is considered by the search engines for ranking in SERP. Where your website appears in search engine results pages is determined by a number of ranking factors including Optimized content, keywords, Meta-title tag, Meta-Description tag, Image Alt tag etc. On-page SEO is complete website factors that you have control over and you can make changes on your own website.

Off-page SEO focuses on increasing the authority of your website domain through the act of getting backlinks from other websites. Very important off-page SEO factor is the number & quality of backlinks to your website. The more websites linking to your content, the more domain authority Google grants your website and boosting your ranking also. The backlink anchor text is also very important. This is the main reason why most companies have no trouble ranking for their brand name.

4. How do you plan on keyword optimizing in website content?

You should explain the interviewer about your plan to improve the user experience and engagement and how it will scale up the conversion rates. Also mention the do’s and don’ts that should be kept in mind while optimizing a website.

Keyword Selection –

Do not pick up keyword’s basis on their search volume, understand the competition level and the relevancy. For e.g. for a client in California who is running a Mexican restaurant, a keyword like “Restaurants in California” is relevant and may have a high search volume as well. But a keyword like “Best Mexican Restaurant in California” will be high on relevance and may be lower in competition as well. So, these types of keywords will be quick and easy wins.

Below are few suggestions to improve your website SEO & site rankings,

Once your keyword phrase is chosen for a given page, cross check below given checklist:

Try use part or all of the targeting keywords in the,

• Particular website page URL.
• In the Meta Title & Meta description.
• Page title.
• Headings and subheadings.
• Image Alt Tag
• Make sure the keyword density is good (avoid keyword stuffing in the content).

5. Tools used for Keyword research & Analysis.

Here we have listed few keyword research tools and divided them into two categories, i.e. Free and Paid Tools,

Free Keyword Research Tools –

• Google Keyword Planner Tool,
• Google Autosuggest,
• Google Trends

– Many of the free tools you will get from Google and are authentic.

Paid Keyword Research Tools –

• Ahrefs,
• SEMRush,
• MOZ
• KW Finder
• io
• Long-tail pro
• Keywords everywhere
• Soovle

6. What is page speed and why does it matter?

Webpage speed is a measurement of how fast the content on your website/ webpage loads. Website speed is one of the important on-page factors considered by search engines for the rankings, as the site speed is a big reason why people bounce-off or visit other website from the search results.

7. Name a few search engines other than Google.

Bing, Yahoo!, DuckDuckGo, Yandex, Baidu & YouTube.

8. What is SERP?

The term SERP stands for Search Engine Results Page. SERP are the webpages that search engines display after a searcher inputs a query or a search keyword into their platform.

9. What is DA?

DA stands for “Domain Authority” & it’s a metric developed by MOZ. Domain Authority ranges from 0 to 100 & the higher the better. Domain Authority is very important metric in SEO. We can easily understand the quality of any website with its DA.

10. Difference between White Hat and Black Hat SEO?

White Hat SEO is a process of improving your websites rankings in SERP by following the guidelines of search engines. In a simple term white hat SEO is following an ethical way to improve your websites ranking.

Black Hat SEO is a process of manipulate search engine algorithms to improve the websites rankings in SERP. The main motive of Black Hat SEO is ranking the website in a short term, but Black Hat SEO can’t work for long term.

1. Define PPC (Pay-Per-Click). How PPC can be more effective?

• PPC stands for pay-per-click, it is an internet marketing model.
• In this the advertisers pay a fee every time when someone clicks on their ads. Common abbreviations used for Search Engine Marketing are PPC (pay per click), CPC (cost per click), and CPM (cost per million impressions), CPA (cost per acquisition), CR (conversion ratio), etc.
• PPC can be effective by focusing on optimizing the use of keywords, ad groups, reducing costs, improving quality score and the addition of negative keywords.

2. Define Quality Score. Mention the factors that determine Quality Score.

• Quality Score is basically evaluating the quality of your ads, keywords, and landing pages. If the quality of ads is good than it will lead to reduction in cost and will better ad positions. Factors that influence quality score are Landing Page Experience, Expected CTR, Ad Relevance.

3. Google Ads Match Types: What Are Keyword Match Types?

Each keywords match type in your Google Ads account has its advantages & disadvantages. As a PPC marketer, you can leverage the different uses of each match type to improve the success of your campaigns.

Here is the list of the Keywords match types –

• Broad Match
• Modified Broad Match
• Phrase Match
• Exact Match
• Negative Keywords

4. What is CTR? and What is the formula to find CTR?

CTR stands for “Click Through Rate”. It’s a ratio that measures the number of clicks on a specific link on the ads per number of impressions (i.e. the number of page visitors).

Formula to find CTR –

5. What is CPM, CPC and CPV bidding?

CPM : CPM is a “Cost Per Thousand Impressions”, in simple term it is the amount you pay per thousand impressions that you receive, regardless of the number of clicks you receive.

CPC : CPC is stands for “Cost Per Click” and it is the amount you pay for each click.

CPV: CPV stands for “Cost Per View” and here advertisers pay for each unique user view to video ads in Google Ads.

6. What is the difference between clicks and impression?

Impressions in digital marketing refer to any time your digital content get display on a user’s screen. The number of impressions can be described as the number of people views your Google AdWords ad.

Click is the number of times the targeted users clicked on your ad and visited to your website or desired link.

7. What is “Negative Keyword”?

Negative keywords are the certain words or phrases for which we do not want a search engine to display the advertisement. In simple term through the Negative Keywords we can prevent advertisements from displaying for particular keyword phrases.

8. What is “Ad-Groups” in Google AdWords?

Ad Groups helps to keep the Google Ads account organized. In easy term, we can simply make sets of relevant keywords in the Ad account through the Google Adwords.

9. Maximum number of campaigns and ad groups you can make in Google AdWords?

We can make 10,000 campaigns in Google AdWords account and 20,000 Ad Groups per campaign.

10. What are the different types of Ad Extensions?

• Sitelinks
• Call Extensions
• Location Extensions
• Social Annotations
• Review extension
• Image and drop down navigation Ad extension
• Callout Extension
• Click to Message Extension
• Price Extension
• Seller ratings
• Mobile app extensions
• Offer ads
• Communication Ad

1. What is social media marketing?

Social media marketing is the use of social media platforms to promote a product or service and connect with your audience to build your brand, increase sales as well as drive traffic to your website.

2. Which social media tools do you use? 

• BuzzSumo
• Google Trends
• Buffer Publish
• Native Analytics
• Todoist
• Honorable Mentions
• Canva
• Unsplash
• Animoto
• Feedly

3. How do a social media benefit a business?

Social media can help your business to attract customers/audience, we can maintain ORM i.e. online reputation management and build customer loyalty, increase market reach also helps to target Local & international markets. 

4. On which social media platforms should my business establish a presence?

The answer to this question can depend whether the organization is a B2B i.e Business to Business or B2C Business to Customers Company. Prepare yourself to answer based on the niche of Business or company, it’ll also depend on the products or services.

5. How do you measure social media success?

• Improvement in the number of followers.
• Number of Inbound links to website through social media platforms.
• Number of likes, comments, social shares and traffic.
• Increase in the number of leads & sales.
• Number of Posts published on social media platforms.
• Number of subscription / Conversion.

6. How you can use Facebook for Conversion Measurement?

We can use “Conversion Pixel” feature, for Conversion Measurement in Facebook.

7. Do you support running the free contest on your official social media Pages?

Yes!

If the contest theme is interesting then users/people will never forget such experience. Social media contests help businesses to interact with audience as well as we can have free survey or get to know the audience opinions regarding services/products.