Top 10 Digital Marketing Trends In 2020
It is important to stay in trend whether it is fashion or any rapidly changing industry. And I am sure one can’t dare to ask why? As we know that if we don’t welcome the new changes and if we can’t walk along the current market trends then there are high chances that we will be left behind or even thrown out of market.
Today will talk about one such trend that we simply can’t ignore that is Digital Marketing. When we enter into any of the social media platform we are flooded with ample of brands that are desperately making attempts for more visibility. Since social media has become an integral part of our life therefore we are witnessing digital evolution every day. Check out below the top 10 trends in digital marketing.
1. Facebook has reached its highest point:
Facebook was once a very popular social media platform amongst the youngster’s, however with the growing competition it has somewhere lost its hold among the young crowd. According to a recent survey, the maximum users of Facebook are over the age of 65. Therefore, it becomes very important for the digital marketer to understand their target audience before choosing a social media platform to run their marketing campaigns.
2. Instagram is Super Hit:
Instagram is one of the rapidly growing social media platforms which have become very much popular especially among the young crowd. Hence, it is one of the best social media platforms that will help digital marketer in expanding their reach.
3. Chatbots are the Future:
Today people like interacting with chatbots more than anyone. Why? Because they not only communicate with the users but also help them in accomplishing their goals. These chatbots are artificial intelligence software. They interact with human in a very natural way and there are other benefits as well like 24 hours of service, instant replies, no breaks or vacations. Therefore, they are most preferred. Even consumers prefer using chatbots to communicate with brands rather than wasting time in dialing toll free numbers. Hence the increasing involvement of customers with chatbots has made it one of the fastest growing digital marketing trends in 2020.
4. Video Marketing is must:
As a digital marketer you must focus more on video marketing, as power of video cannot be challenged by simple text based content. Everyone has smart phones and they are continuously bombarded with lot of videos from various brands. Video marketing is highly engaging because it is not only entertaining but the impact it creates on audience remains intact for a longer time. The current trend is live video interaction where we can see lot of celebrities, athletes & musicians interacting with their fan club and trust me this is like a big attraction & very much in trend. Hence, digital marketer can also think about going live about their products by hiring some influential personality.
5. Content Marketing is still in demand:
Content Marketing still remains the essential part of digital marketing. Even though there is lot of content available but what matters is the quality. And because of this neck to neck competition, preference is given to those content which are qualitative, detailed , precise, accurate and of course relevant. Therefore, while creating the content all the above mentioned points must be considered by digital marketers.
6. Email will always remain in trend:
What makes me say that email will always remain in trend? Because it is a channel of communication that is being used at all levels whether it is for personal, commercial, industrial, legal, scientific or academic. Hence, email marketing continues to be a vital one. Now generic email marketing doesn’t prove to be that effective. Email Marketing would be able to create an impact only when a personalized touch has been given to it.
7. Interactive Content:
Interactive content enables people to interact by just a click or a swipe. It is the most effective tool for educating the users. Therefore more companies are willing to experiment with interactive content in the year 2020. It is not only fun but it also makes the user feel more connected to the company.
8. Voice Interaction:
Voice interaction is always preferred as people like to talk and they get instant solutions to their issues. That’s why we can see a growing demand for Google’s Alexa. The voice search strategy will not only make you relevant but it will also create a very unique experience for customers which will flourish relationships and will lead to brand loyalty. Hence, voice interaction is also very trendy in digital marketing.
9. Marketing through Messages:
Social messaging applications are not just limited to personal use but now a days business are using them as a platform to build their connection with the target audience. Brands should make maximum utilization of the message marketing because people are actively using these applications. Hence, it will help brands to get more visibility and expand its reach. Therefore, in 2020 you can expect to see more marketing taking place through messages.
10. Marketing by using multiple platforms:
It is very important to engage in Omni Channel Marketing wherein we are marketing our brand on diverse platforms. For instance, we are engaging our customers through email marketing, message marketing, connecting with them on various social media platforms, publishing blogs on websites etc. By adopting this approach better connection can be established with customers on more digital touch points which will definitely lead to better user experience.
.
Summary:
So as we can see that the trends and methods keep changing in the field of digital marketing. So when I talk about digital marketing Artificial Intelligence, Video Marketing, Interactive Content will be trending more in 2020. If a brand wants to survive in this competitive world then they will have to cope up with the new trends. Well I could remember a famous quote by Mahatma Gandhi, “Do or Die”.
It is important to stay in trend whether it is fashion or any rapidly changing industry. And I am sure one can’t dare to ask why? As we know that if we don’t welcome the new changes and if we can’t walk along the current market trends then there are high chances that we will be left behind or even thrown out of market.
Today will talk about one such trend that we simply can’t ignore that is Digital Marketing. When we enter into any of the social media platform we are flooded with ample of brands that are desperately making attempts for more visibility. Since social media has become an integral part of our life therefore we are witnessing digital evolution every day. Check out below the top 10 trends in digital marketing.
1. Facebook has reached its highest point:
Facebook was once a very popular social media platform amongst the youngster’s, however with the growing competition it has somewhere lost its hold among the young crowd. According to a recent survey, the maximum users of Facebook are over the age of 65. Therefore, it becomes very important for the digital marketer to understand their target audience before choosing a social media platform to run their marketing campaigns.
2. Instagram is Super Hit:
Instagram is one of the rapidly growing social media platforms which have become very much popular especially among the young crowd. Hence, it is one of the best social media platforms that will help digital marketer in expanding their reach.
3. Chatbots are the Future:
Today people like interacting with chatbots more than anyone. Why? Because they not only communicate with the users but also help them in accomplishing their goals. These chatbots are artificial intelligence software. They interact with human in a very natural way and there are other benefits as well like 24 hours of service, instant replies, no breaks or vacations. Therefore, they are most preferred. Even consumers prefer using chatbots to communicate with brands rather than wasting time in dialing toll free numbers. Hence the increasing involvement of customers with chatbots has made it one of the fastest growing digital marketing trends in 2020.
4. Video Marketing is must:
As a digital marketer you must focus more on video marketing, as power of video cannot be challenged by simple text based content. Everyone has smart phones and they are continuously bombarded with lot of videos from various brands. Video marketing is highly engaging because it is not only entertaining but the impact it creates on audience remains intact for a longer time. The current trend is live video interaction where we can see lot of celebrities, athletes & musicians interacting with their fan club and trust me this is like a big attraction & very much in trend. Hence, digital marketer can also think about going live about their products by hiring some influential personality.
5. Content Marketing is still in demand:
Content Marketing still remains the essential part of digital marketing. Even though there is lot of content available but what matters is the quality. And because of this neck to neck competition, preference is given to those content which are qualitative, detailed , precise, accurate and of course relevant. Therefore, while creating the content all the above mentioned points must be considered by digital marketers.
6. Email will always remain in trend:
What makes me say that email will always remain in trend? Because it is a channel of communication that is being used at all levels whether it is for personal, commercial, industrial, legal, scientific or academic. Hence, email marketing continues to be a vital one. Now generic email marketing doesn’t prove to be that effective. Email Marketing would be able to create an impact only when a personalized touch has been given to it.
7. Interactive Content:
Interactive content enables people to interact by just a click or a swipe. It is the most effective tool for educating the users. Therefore more companies are willing to experiment with interactive content in the year 2020. It is not only fun but it also makes the user feel more connected to the company.
8. Voice Interaction:
Voice interaction is always preferred as people like to talk and they get instant solutions to their issues. That’s why we can see a growing demand for Google’s Alexa. The voice search strategy will not only make you relevant but it will also create a very unique experience for customers which will flourish relationships and will lead to brand loyalty. Hence, voice interaction is also very trendy in digital marketing.
9. Marketing through Messages:
Social messaging applications are not just limited to personal use but now a days business are using them as a platform to build their connection with the target audience. Brands should make maximum utilization of the message marketing because people are actively using these applications. Hence, it will help brands to get more visibility and expand its reach. Therefore, in 2020 you can expect to see more marketing taking place through messages.
10. Marketing by using multiple platforms:
It is very important to engage in Omni Channel Marketing wherein we are marketing our brand on diverse platforms. For instance, we are engaging our customers through email marketing, message marketing, connecting with them on various social media platforms, publishing blogs on websites etc. By adopting this approach better connection can be established with customers on more digital touch points which will definitely lead to better user experience.
.
Summary:
So as we can see that the trends and methods keep changing in the field of digital marketing. So when I talk about digital marketing Artificial Intelligence, Video Marketing, Interactive Content will be trending more in 2020. If a brand wants to survive in this competitive world then they will have to cope up with the new trends. Well I could remember a famous quote by Mahatma Gandhi, “Do or Die”.
