What Is The Salary Of Digital Marketer?
Our existing government had launched the campaign of “DIGITAL INDIA” with a thought of making the country digitally empowered in the field of technology. With this we can clearly foresee a bright future of digital industry and the ample of opportunities that will get generated. In the recent years, online marketing has become very effective which has increased the demand for digital marketers. Hence, getting yourself certified in the field of Digital Marketing will definitely enhance your skills and will also give you an edge over the other professionals. However, it is also important to understand what various roles are available, skills required and the pay scale.
So, if you are willing to make your career in this creative and challenging industry then go ahead and read on what are the different roles in digital marketing and the current salary trends.
Different Roles and Positions available in the field of Digital Marketing:
- Digital Marketing Manager
- Social Media Marketing (Fresher to Managerial level)
- Content Marketing (Fresher to Managerial level)
- Pay Per Click Analyst
- SEO Specialist
- Email Marketing Executive
- Google Ads Marketer.
Let’s have a look in detail about the various job roles along with the compensation:
1. Digital Marketing Manager: They receive the highest compensation especially who are working in IT firms, Internet companies and Digital marketing agencies. They bring strong experience and knowledge in digital marketing as they have to lead, mentor and manage people. They plan, organize and execute digital marketing campaigns. They are proficient in managing various online marketing functions like SEO, PPC, Content Marketing & Email Promotions. The average salary of DM manager is approx. 8,00,000 p.a. in India. Various factors can influence salary like industry, qualification, DM certification and residing city. Hence, the salary of a DM Manager can range in between 4,00,000 to 18,00,000 p.a. depending on the ample of factors mentioned above.
2. Social Media Marketing: Social media has become a very important part of everyone life today. Hence, new brands want to make its presence very strong on the social media platform. Social Media Marketing requires knowledge on various SMM tools like Hootsuite, Buffer, Buzzsumo and few more. The extra quality that can make social media marketers outstanding is good sense of humor, being optimistic & enthusiastic. This is important as they need to interact with customers. Basically, they are the face of the organization on the social media platform. Salaries depend on what kind of output has been generated. The one who brings in 0-3yrs of experience salary can range from 1,50,000 to 3,50,000 p.a. in India. The average salary at the manger level can range in between 5,00,000 to 10,00,000 p.a. in India.
3. Content Marketing: Blog post, copywriting, videos, podcasts, visuals, email newsletters are included in content marketing. Content Manager creates, improves and promotes the content to achieve the business goal. They also make brand awareness. They are responsible for the website content, blogs, copy and all the communications which are related to the business. The salary of content marketer with an experience of 0-3yrs can range in between 2,00,000 to 4,00,000 p.a. in India. The salary for the Content Manager can go up to approx. 6,50,000 p.a. in India. Content Marketing head who bring in 8+yrs of experience can draw a salary which can range in between 10,00,000 to 20,00,000 p.a.
4. Pay Per Click Analyst: PPC Analyst is also known as SEM Analyst. It is one of the highly in demand job. The one who has the ability to generate profits equal to or greater than the investment is most suitable for this role. PPC analyst have strong technical and analytical skills. They are responsible for managing the paid ad campaigns on Google Ads. The average salary of PPC Analyst who brings in 1 year of experience or has a sound knowledge of PPC is approx. 2,50,000 p.a. in India. Well, with the increasing knowledge and experience the salary can go approx. up to 6,00,000 p.a.
5. SEO Specialist: It is one of the best roles to get specialized. They should have good understanding of Ranking Algorithms and must be proficient in Technical SEO. One needs to have experience in SEO tools like SEMrush, Google Analytics, Search Console etc. Salary completely depends on the knowledge and experience one brings in. The average salary provided to SEO specialist with 1-2yrs of experience is approx. 2,20,000 p.a. in India. However, at the manager level the salary can go up to Rupees 8,00,000 p.a. but the sky is the limit for the professionals who have generated extraordinary growth for the business. The interns are paid up to Rupees. 15,000 per month in metropolitan cities.
6. Email Marketing Executive: They basically generate the leads for the organization by creating & managing the email database and newsletter. They run various email marketing campaigns. These individuals basically identify the target audience and then accordingly execute their campaigns. Post this they evaluate the impact created by running the email campaigns and suggest required improvements. The average salary of email marketing executive ranges in between 2,50,000 to 3,50,000 p.a. in India
7. Google Ads Marketer: These marketers frame & manage Pay per click strategies for the clients. Anyone who brings in a very potent analytical skills and management competencies are best suited for this job. They track monthly budget caps, goals & revenue. They even engage in web analytics dashboard, critical reporting tool & monitoring the search results etc. The average starting salary for Google Ads Marketer is 4,00,000 p.a. in India.
Conclusion
The decision to choose a career must not be influenced on the basis of salary, as it is said that if you enjoy your work then only sky is the limit. Similarly, if you are determined to make a career in Digital Marketing then just go ahead and excel in whatever you choose. Your focus should be on how can you gain more knowledge, experience & learning’s which will in return automatically make your pockets heavy. So, don’t think much, just choose what you want and keep learning.
All The Best!
Interested in learning Digital Marketing? You can check here Top Ten Reasons To Learn Digital Marketing
Our existing government had launched the campaign of “DIGITAL INDIA” with a thought of making the country digitally empowered in the field of technology. With this we can clearly foresee a bright future of digital industry and the ample of opportunities that will get generated. In the recent years, online marketing has become very effective which has increased the demand for digital marketers. Hence, getting yourself certified in the field of Digital Marketing will definitely enhance your skills and will also give you an edge over the other professionals. However, it is also important to understand what various roles are available, skills required and the pay scale.
So, if you are willing to make your career in this creative and challenging industry then go ahead and read on what are the different roles in digital marketing and the current salary trends.
Different Roles and Positions available in the field of Digital Marketing:
- Digital Marketing Manager
- Social Media Marketing (Fresher to Managerial level)
- Content Marketing (Fresher to Managerial level)
- Pay Per Click Analyst
- SEO Specialist
- Email Marketing Executive
- Google Ads Marketer.
Let’s have a look in detail about the various job roles along with the compensation:
1. Digital Marketing Manager: They receive the highest compensation especially who are working in IT firms, Internet companies and Digital marketing agencies. They bring strong experience and knowledge in digital marketing as they have to lead, mentor and manage people. They plan, organize and execute digital marketing campaigns. They are proficient in managing various online marketing functions like SEO, PPC, Content Marketing & Email Promotions. The average salary of DM manager is approx. 8,00,000 p.a. in India. Various factors can influence salary like industry, qualification, DM certification and residing city. Hence, the salary of a DM Manager can range in between 4,00,000 to 18,00,000 p.a. depending on the ample of factors mentioned above.
2. Social Media Marketing: Social media has become a very important part of everyone life today. Hence, new brands want to make its presence very strong on the social media platform. Social Media Marketing requires knowledge on various SMM tools like Hootsuite, Buffer, Buzzsumo and few more. The extra quality that can make social media marketers outstanding is good sense of humor, being optimistic & enthusiastic. This is important as they need to interact with customers. Basically, they are the face of the organization on the social media platform. Salaries depend on what kind of output has been generated. The one who brings in 0-3yrs of experience salary can range from 1,50,000 to 3,50,000 p.a. in India. The average salary at the manger level can range in between 5,00,000 to 10,00,000 p.a. in India.
3. Content Marketing: Blog post, copywriting, videos, podcasts, visuals, email newsletters are included in content marketing. Content Manager creates, improves and promotes the content to achieve the business goal. They also make brand awareness. They are responsible for the website content, blogs, copy and all the communications which are related to the business. The salary of content marketer with an experience of 0-3yrs can range in between 2,00,000 to 4,00,000 p.a. in India. The salary for the Content Manager can go up to approx. 6,50,000 p.a. in India. Content Marketing head who bring in 8+yrs of experience can draw a salary which can range in between 10,00,000 to 20,00,000 p.a.
4. Pay Per Click Analyst: PPC Analyst is also known as SEM Analyst. It is one of the highly in demand job. The one who has the ability to generate profits equal to or greater than the investment is most suitable for this role. PPC analyst have strong technical and analytical skills. They are responsible for managing the paid ad campaigns on Google Ads. The average salary of PPC Analyst who brings in 1 year of experience or has a sound knowledge of PPC is approx. 2,50,000 p.a. in India. Well, with the increasing knowledge and experience the salary can go approx. up to 6,00,000 p.a.
5. SEO Specialist: It is one of the best roles to get specialized. They should have good understanding of Ranking Algorithms and must be proficient in Technical SEO. One needs to have experience in SEO tools like SEMrush, Google Analytics, Search Console etc. Salary completely depends on the knowledge and experience one brings in. The average salary provided to SEO specialist with 1-2yrs of experience is approx. 2,20,000 p.a. in India. However, at the manager level the salary can go up to Rupees 8,00,000 p.a. but the sky is the limit for the professionals who have generated extraordinary growth for the business. The interns are paid up to Rupees. 15,000 per month in metropolitan cities.
6. Email Marketing Executive: They basically generate the leads for the organization by creating & managing the email database and newsletter. They run various email marketing campaigns. These individuals basically identify the target audience and then accordingly execute their campaigns. Post this they evaluate the impact created by running the email campaigns and suggest required improvements. The average salary of email marketing executive ranges in between 2,50,000 to 3,50,000 p.a. in India
7. Google Ads Marketer: These marketers frame & manage Pay per click strategies for the clients. Anyone who brings in a very potent analytical skills and management competencies are best suited for this job. They track monthly budget caps, goals & revenue. They even engage in web analytics dashboard, critical reporting tool & monitoring the search results etc. The average starting salary for Google Ads Marketer is 4,00,000 p.a. in India.
Conclusion
The decision to choose a career must not be influenced on the basis of salary, as it is said that if you enjoy your work then only sky is the limit. Similarly, if you are determined to make a career in Digital Marketing then just go ahead and excel in whatever you choose. Your focus should be on how can you gain more knowledge, experience & learning’s which will in return automatically make your pockets heavy. So, don’t think much, just choose what you want and keep learning.
All The Best!
Interested in learning Digital Marketing? You can check here Top Ten Reasons To Learn Digital Marketing
